Case Study: Husk Farm Distillery boosts brand awareness and media presence with MediaCast

Husk Farm Distillery boosts brand awareness with MediaCast and 400+ Ink Art Competition submissions

MediaCast worked with Husk Farm Distillery on a retained media relations basis to drive brand awareness for its Husk Rum and Ink Gin products across Australia. The key challenges were to position the distillery as Australia’s leading rum authority, change the perception of rum, and establish both brands as premium, sustainable, and desirable choices for consumers.

The solution implemented by MediaCast involved developing two data-driven stories per month based on consumer research, aligned with key calendar hooks. They leveraged the distillery's founders as expert voices and executed focused campaigns. MediaCast delivered strong and consistent media coverage across national, trade, and regional outlets, strengthening Husk's position as a leader in sustainable distilling. A key measurable impact was over 400 submissions for an Ink Gin art competition, demonstrating high audience engagement.

Husk Farm Distillery