Case Study: Guide Dogs Queensland raises awareness of white cane users with MediaCast

Guide Dogs Queensland secures 0 media items for International White Cane Day with MediaCast

Guide Dogs Queensland engaged MediaCast to raise awareness for International White Cane Day 2023. Their challenge was to educate the public on the lives of people with low vision or blindness, highlight the white cane's role in providing independence, and communicate how bystanders can appropriately offer assistance.

MediaCast implemented a data-led strategy using national research and local case studies. They secured media coverage through broadcast outreach, an Audio News Release (ANR), and local print placements. As a result, MediaCast secured top-tier radio, TV, and print coverage, successfully educating the public on the daily challenges faced by white cane users and dispelling common myths.

Guide Dogs Queensland