Case Study: GI Cancer Institute raises pancreatic cancer awareness with MediaCast

GI Cancer Institute reaches 28,100,000 people with MediaCast for Pancreatic Cancer Awareness Month

The GI Cancer Institute partnered with MediaCast to run a national PR campaign for Pancreatic Cancer Awareness Month 2023. Their challenge was to raise awareness of GI cancers, advocate for funding, and specifically support a campaign to bring the PemOla clinical trial to Australia.

MediaCast implemented a sensitive, data-led strategy that combined national statistics with expert commentary and carefully selected personal stories. The solution included creating an Audio News Release (ANR) and a Video News Release (VNR) for broad distribution. MediaCast's campaign successfully achieved multi-channel visibility, reaching an audience of 28.1 million and helping to strengthen public recognition of the importance of clinical trials.

GI Cancer Institute