Case Study: Foxtel boosts cricket season engagement with MediaCast

Foxtel boosts cricket season engagement with MediaCast, reaching 3 million Australians

Foxtel engaged MediaCast to boost viewer engagement for its comprehensive summer cricket coverage. The challenge was to use a humorous, light-hearted campaign to attract both dedicated cricket fans and general sports audiences, thereby increasing viewership and highlighting Foxtel's dedicated cricket channels.

MediaCast executed a Radio Day campaign centered on comical research about the extreme habits of cricket fans, which was fronted by a former cricket player. The solution secured 75 media items and reached an estimated 3 million Australians, successfully capitalizing on the timing of the Ashes Test to achieve significant audience engagement.

Foxtel