Case Study: Feel the Magic raises $117,632 for bereaved children with MediaCast

Feel the Magic raises $117,632 and reaches 9.5 million Australians with MediaCast

Feel the Magic, an Australian not-for-profit supporting grieving children, enlisted MediaCast to develop an all-four media campaign. Their challenge was to raise awareness and drive fundraising for their inaugural 'Magic Ride' charity bike ride, with the goal of raising $90,000 to send 60 bereaved children to their Camp Magic program.

MediaCast implemented a campaign that focused on spreading awareness of the ride and communicating the impact of childhood bereavement. The strategy utilized compelling case studies and talent to bring the messaging to life. MediaCast secured 387 media items, reached an estimated 9.5 million Australians, and contributed to smashing the fundraising goal by raising $117,632. Key coverage included a segment on The Morning Show and features in major regional publications.

Feel the Magic