Case Study: Fantastic Services Group builds brand awareness and authority with MediaCast

Fantastic Services Group secures 540 media items and 58 million reach with MediaCast

Fantastic Services Group, a home services franchise group, engaged vendor MediaCast to build brand awareness and establish its authority in the Australian market. The challenge was to position the brand as a top-of-mind choice for both consumers seeking home services and potential franchisees.

MediaCast executed an ongoing PR strategy that leveraged reactive media opportunities, expert commentary, and consumer research. This approach secured 540 media items with an audience reach of 58 million and an advertising value equivalent (AVE) of over $1.5 million, achieving significant coverage across major print, digital, TV, and radio outlets.

Fantastic Services Group