Case Study: Boolarong Press boosts awareness of Grandfather Emu with MediaCast

Boolarong Press reaches 12 million people with MediaCast

Boolarong Press, a Brisbane-based publisher, engaged the vendor MediaCast to create excitement and drive consumer purchases for the launch of a new children's book, "Grandfather Emu." The challenge was to generate buzz for this Aboriginal Dreaming story, with part of the proceeds supporting the Indigenous Literacy Foundation.

MediaCast developed a creative strategy that used the book's author and illustrator as talent to share the story's inspiration and cultural significance. The solution secured 484 pieces of radio and TV coverage, reaching an estimated 12 million people across Australia. MediaCast's campaign achieved significant national reach through high-profile segments on programs like Studio 10 and interviews across major ABC radio networks.

Boolarong Press