Case Study: Basic Rights QLD drives nationwide NDA reform awareness with MediaCast

Basic Rights QLD drives 323 radio items with MediaCast

Basic Rights QLD, a Queensland-based organization, faced the challenge of raising public awareness about the misuse of non-disclosure agreements (NDAs) in sexual harassment cases and pushing for legislative reform. To address this, they engaged the vendor MediaCast through a pro bono grant to execute a targeted media campaign.

MediaCast implemented a strategic media relations program that included developing press materials and pitching their spokesperson to top-tier national outlets. This solution generated 323 radio items, 85 online articles, and significant print coverage, successfully amplifying the issue for the public and policymakers. The campaign by MediaCast greatly strengthened public understanding and positioned Basic Rights QLD as a recognized leader in driving legislative change.

Basic Rights QLD