Case Study: Australian Kookaburra Kids Foundation boosts national awareness and donations with MediaCast

Australian Kookaburra Kids Foundation secures 363 radio items with MediaCast

The Australian Kookaburra Kids Foundation (AKKF) partnered with MediaCast to increase awareness of the impacts of family mental illness on children. Their challenge was to drive national engagement with the foundation's programs and resources while also encouraging donations across their key capital city audiences.

MediaCast developed a strategy of aligning campaigns with key mental health awareness days and grounding stories in meaningful research. They executed this by pitching a combination of expert voices and powerful case studies to secure coverage across radio, television, print, and digital outlets. For one campaign announcing new funding, MediaCast secured 363 radio items and 12 online articles, successfully driving registrations for AKKF's new program.

Australian Kookaburra Kids Foundation