Case Study: Australia and New Zealand Sarcoma Association raises awareness and funding with MediaCast

Australia and New Zealand Sarcoma Association raises awareness across Australia and New Zealand with MediaCast over 2 years

The Australia and New Zealand Sarcoma Association (ANZSA) partnered with MediaCast to run its annual Sarcoma Awareness Month campaign. The challenge was to achieve national coverage in Australia and New Zealand to increase public awareness of this distinct cancer, highlight its critical lack of research funding, and drive donations for ongoing research.

MediaCast developed a targeted awareness strategy, combining data-driven messaging with human stories from clinical experts and patients. They executed the campaign by creating and distributing media assets like an Audio News Release and targeted pitches to secure widespread coverage across radio, television, print, and digital outlets. This approach by MediaCast successfully brought sarcoma into the mainstream conversation, educating the public and industry audiences on the urgent need for funding and the importance of clinical trials.

Australia and New Zealand Sarcoma Association (anzsa)