Case Study: Act for Kids achieves nationwide Child Protection Week coverage with MediaCast

Act for Kids reaches 54.8 million people with MediaCast

MediaCast partnered with the nonprofit Act for Kids to execute its annual Child Protection Week campaign for the ninth consecutive year. The challenge was to achieve significant national media coverage across all major capital cities, targeting metro publications, television, and radio outlets. A key objective was to advocate for the importance of adult connection with children and to promote one-on-one quality time.

The solution implemented by MediaCast centered on a strategy using expert spokespersons and youth case studies to drive media interest. The execution involved targeting all media channels with new research, video and audio news releases, and interview opportunities. MediaCast delivered the campaign's largest results to date, achieving an audience reach of 54,800,000 through 716 radio items, 29 television pieces, and 38 print and digital articles.

Act for Kids