Case Study: Tyson Foods achieves faster asset search and stronger DAM adoption with MediaBeacon

How Tyson Foods Manages Marketing and Product Collateral

Tyson Foods, Inc. faced a significant challenge in managing its valuable digital assets, including product images used for marketing and packaging. Without an intuitive system, employees wasted hours searching through disparate repositories, risking the costly re-creation of assets that already existed. To solve this, Tyson partnered with vendor MediaBeacon to implement its digital asset management system, codenamed Jive.

The MediaBeacon solution provided a central, searchable source of truth for Tyson's assets, dramatically improving efficiency. Search times for specific images were reduced from two hours to mere seconds. In one example, an employee completed a major project in three days instead of the usual two weeks. Tyson's MediaBeacon DAM system now supports 500 users and has driven widespread adoption through an effective, phased rollout plan, delivering a clear and substantial return on investment.

Tyson Foods

Gil Comeaux

Associate Digital Asset Manager