Case Study: Auto Insurance Company achieves higher conversions with MediaAlpha Direct-to-Quote

Powerful Programmatic Advertising Platform for the Auto Insurance Industry

Auto Insurance Company needed a better way to reach in-market shoppers through performance marketing without forcing consumers to complete multiple lead and quote forms. As more consumers researched and bought online, the company faced a crowded, ROI-challenged auto insurance marketplace and needed a smoother, more effective digital acquisition experience. MediaAlpha’s Demand Platform and Direct-to-Quote (DTQ) technology were used to help address this challenge.

MediaAlpha implemented Direct-to-Quote so consumers could move from a publisher quote form directly to a quote on the insurer’s website without re-entering their information. This improved the continuity of the user experience, increased conversion rates, and delivered stronger efficiency across the funnel, with reported bind efficiency improvements of up to 32%. MediaAlpha’s real-time, programmatic media buying platform also helped the customer gain better optimization, higher media efficiency, and more value from existing advertising channels.