Case Study: Largest Health Insurance Company achieves 25x audience reach with MediaAlpha

Expanding Audience Reach for Open Enrollment

The Largest Health Insurance Company worked with MediaAlpha and its agency of record to improve Open Enrollment campaign performance. The customer needed to broaden audience reach, access higher-quality performance media traffic, and achieve strong ROI in a highly competitive, time-sensitive environment.

Using the MediaAlpha platform’s programmatic bidding and optimization tools, the agency ran real-time testing, granular targeting, A/B ad copy testing, and transparent reporting to refine bidding strategies. MediaAlpha helped extend audience reach by more than 25x while maintaining efficiency and exceeding campaign performance goals.