Case Study: Esurance boosts revenue and consumer choice with MediaAlpha

Esurance Monetization Program Improves Consumer Experience and Bottom Line

Esurance, the online insurance company, wanted to improve the shopping experience for high-intent visitors who often left the site without converting. To turn that non-converting traffic into value, Esurance looked for a way to monetize its site while still helping consumers compare options, and partnered with MediaAlpha to support its advertising exchange and monetization program.

MediaAlpha provided the exchange technology platform that enabled Esurance to serve competitor insurance ads and additional quote listings in real time across non-served markets, DNQ visitors, and even some served-market placements. The program created a new revenue stream, improved consumer choice, and increased click-through rates by 30% while maintaining minimal impact on conversion rates.

Esurance

Tolithia Kornweibel

Vice President of Customer Experience