Case Study: University of North Carolina Kenan-Flagler Business School achieves more leads with Media Two Interactive

University of North Carolina Kenan-Flagler Business School drives more leads YoY with Media Two Interactive

The University of North Carolina Kenan-Flagler Business School sought to increase lead volume and improve cost efficiency for its Master of Accounting program beyond its existing search and display campaigns. Media Two Interactive was engaged to address this challenge.

Media Two Interactive implemented a Google Ads Discovery campaign utilizing a beta lead form extension to expand the program's reach and placement frequency. This solution successfully generated a higher year-over-year volume of leads while also achieving a lower cost-per-lead, allowing the tactic to be deployed across other client campaigns.

University of North Carolina Kenan-Flagler Business School