Case Study: Sonoco drives B2B leads for eco-friendly packaging with Media Two Interactive

Sonoco boosts lead volume 400% with Media Two Interactive

Sonoco, a global provider of consumer packaging, faced the challenge of creating awareness and generating leads for its new eco-friendly paper packaging solution. To support the product launch, they partnered with vendor Media Two Interactive to implement a targeted B2B lead generation campaign aimed at CPG brands.

Media Two Interactive executed a phased approach, beginning with a soft launch and custom native advertising in trade publications. They leveraged first-party data to scale remarketing efforts before broadening awareness campaigns for the official launch. This strategy resulted in a 400% lift in lead volume prior to a key trade show and a 197% lift in daily click volume during the event.

Sonoco