Case Study: Range USA achieves higher ROAS and transaction volume with Media Two Interactive

Range USA boosts ROAS year over year with Media Two Interactive

Range USA, a major operator of indoor shooting ranges, faced a challenge in generating a high volume of display ad creative to support its frequent weekly sales. With limited resources, they needed a partner to provide dynamic creative optimizations. Media Two Interactive was engaged to find a solution involving templated ads and a dynamic deals feed.

Media Two Interactive implemented a solution by partnering with a dynamic creative provider to build brand-compliant templates. They integrated a live product feed to automatically update sale information within the ads. After testing successfully in remarketing campaigns, the strategy was expanded. This approach resulted in a significant increase in transaction volume and a year-over-year improvement in return on ad spend (ROAS).

Range USA