Case Study: Nebraska Furniture Mart achieves stronger ROAS and sales tracking with Media Two Interactive

Nebraska Furniture Mart boosts attributed sales with Media Two Interactive

Media Two Interactive worked with Nebraska Furniture Mart (NFM), a large home furnishings retailer with a major e-commerce site and physical showrooms. The challenge was to accurately track the impact of their Google Shopping campaigns, moving beyond just online conversions to also measure in-store sales and improve their overall return on ad spend.

The solution from Media Two Interactive involved centralizing conversion tracking to analyze performance through the marketing funnel and reorganizing shopping campaigns to prioritize high-value products. This approach led to a significant lift in attributed sales and an improvement in cost-per-unit-sold for NFM.

Nebraska Furniture Mart (nfm)