Case Study: GLOCK achieves sales lift with Media Two Interactive

GLOCK boosts first-time buyer traffic over 2 years with Media Two Interactive

GLOCK, Inc., an international pistol manufacturer, sought to centralize its customer path data to connect its traditional media campaigns to offline sales and expand its reach to first-time buyers. Media Two Interactive was engaged to help close the gaps between the company's paid and unpaid media channels and the actual purchase process.

Media Two Interactive worked with GLOCK's analytics team to audit and select an attribution platform that could tie offline media like print and TV to online traffic and sales. They segmented successful media tactics and reinvested funds from low-performing channels into scalable efforts like programmatic TV and display. This solution drove a significant lift in sales over two years, including a major increase in sales from paid media and a substantial rise in first-time millennial buyers.

GLOCK, Inc.