Case Study: TrueEQ builds global awareness and credibility with Media Relations Agency

TrueEQ reaches 9 million people with Media Relations Agency

The customer, TrueEQ, faced the challenge of launching its new app and platform into an oversaturated market with zero prior media presence. Media Relations Agency was brought in to build trust and credibility from scratch, persuading media outlets that TrueEQ's story was worthy of coverage. The vendor utilized its public relations expertise and Strategically Aimed Marketing (SAM 6®) system to address this.

Media Relations Agency implemented a comprehensive solution that included crafting featurized press releases, conducting direct media outreach, and providing media training for the founder. This effort secured impactful coverage in numerous publications, podcasts, and radio shows. The results were significant, generating an estimated 9 million consumer impressions and establishing TrueEQ's founder as a thought leader, which drove early adoption and laid the groundwork for future growth.

TrueEQ