Case Study: Pharmachem Laboratories achieves 721M consumer impressions with Media Relations Agency

Pharmachem Laboratories generates 721M impressions with Media Relations Agency

Pharmachem Laboratories, a supplier of the Phase 2® starch neutralizer, faced the challenge of establishing its product as a credible and visible brand in the rapidly growing low-carb diet market. They needed to quickly demonstrate solid scientific backing to be taken seriously by both reporters and consumers. To meet this challenge, they engaged Media Relations Agency.

Media Relations Agency implemented a science-led consumer PR campaign, leveraging studies and expert information to pique media interest. Their approach included press release distribution and coordinating interviews to clearly communicate the product's value. This solution generated over 721 million consumer impressions, including coverage in major outlets like The Wall Street Journal and ABC News. The campaign reached 570 million consumers by year two, with an estimated paid advertising equivalent of $45 million, significantly boosting the product's credibility and distribution.

Pharmachem Laboratories