Case Study: CNS achieves national retail distribution for Breathe Right with Media Relations Agency

CNS turns 1,000 prototypes into 40,000 stores with Media Relations Agency

CNS, a medical device company, faced the challenge of launching Breathe Right nasal strips with only 1,000 prototypes and no retail distribution. Retailers would not stock the product without proven consumer demand, but media outlets were reluctant to cover an unavailable product. With a limited budget, CNS president Dr. Dan Cohen tasked Media Relations Agency with using PR to generate this demand and establish his credibility.

Media Relations Agency executed a creative campaign that positioned the product for sleep enhancement and secured a crucial breakthrough by getting NFL players like Herschel Walker to wear the strips on national television. This generated massive media coverage, including features on major news networks and talk shows. The publicity directly fueled consumer demand, leading people to request the product at their local stores. As a result, Media Relations Agency helped CNS secure distribution in major chains like Walgreens and Target, expanding from no distribution to placement in 40,000 stores and driving $85 million in sales.

CNS