Case Study: 1-800 Contacts builds national awareness and trust with Media Relations Agency

1-800 Contacts drives 52 million impressions with Media Relations Agency

1-800 Contacts, a mail order contact lens distributor, faced challenges as consumers were unaware of their legal right to obtain their prescriptions and many optometrists were illegally refusing to release them. The company engaged Media Relations Agency to use public relations to raise nationwide awareness of these issues and position 1-800 Contacts as a solution.

Media Relations Agency implemented a large-scale educational campaign, persistently pitching and educating skeptical reporters to earn media coverage. This solution resulted in an estimated 52 million impressions over two and a half years, facilitated legislative change, and shifted the company's marketing to rely heavily on PR. Media Relations Agency successfully built consumer trust and national visibility for the customer.

1-800 Contacts