Case Study: Hotel Chocolat boosts Easter sales and website traffic with Media Managers TV campaign

Hotel Chocolat drives record Easter sales days with Media Managers in 3 weeks

Hotel Chocolat briefed the vendor, Media Managers, to plan a television campaign. Their challenge was to increase online and in-store sales for the key Easter period, build awareness for their new website, and deliver national coverage on a stretch budget, targeting core ABC1 women aged 25-44.

Media Managers implemented the solution by editing the client's existing promotional film into a TV commercial and securing last-minute airtime through daily negotiations. They placed the ad within high-profile programming on channels like ITV, E4, and Food to leverage strong environmental shows. The outcome was highly successful, with Hotel Chocolat's Digital Marketing Manager reporting record-breaking Easter sales revenue days and the second busiest day ever for website traffic.

Hotel Chocolat