Case Study: ABAX achieves 365% website user growth with Media Managers

ABAX boosts website users 365% with Media Managers

ABAX, an international company and market-leader in electronic triplogs and fleet management systems, faced the challenge of increasing brand awareness and generating sales leads for its Triplog GPS product through its website. Targeting a wide range of customers from fleet managers to sole traders, they enlisted the vendor Media Managers to create a strategy and test media efficiency for future campaigns.

Media Managers implemented a powerful, integrated multi-channel digital strategy. This included leveraging interest in the EURO 2016 championships for topical messaging, using radio advertising, and deploying high-impact print ads in trade magazines. The campaign resulted in ABAX being recognized as the fastest-growing telematics company in Europe. Specifically, Media Managers helped drive a 365% increase in users to the ABAX website and a 456% increase in users from paid social media channels during the campaign.

ABAX