Case Study: SkyOne Federal Credit Union achieves unified marketing and lower labor costs with HubSpot and Media Junction

SkyOne Federal Credit Union cuts marketing admin labor costs by 75% with Media Junction

SkyOne Federal Credit Union was facing significant challenges due to a cobbled-together tech stack designed for bankers, not marketers. Their legacy systems required manual data entry, leading to inefficiencies, a poor customer onboarding experience, and a lack of visibility into user behavior. They partnered with vendor Media Junction to implement a unified marketing engine using HubSpot Marketing Enterprise to overcome these obstacles and better serve their members.

Media Junction migrated SkyOne to HubSpot, consolidating their tools and automating processes with workflows and secure data modeling. This solution streamlined operations and delivered powerful reporting. The results included a dramatic 75% reduction in marketing administrative labor costs, the consolidation of three separate systems, and improved email performance with high deliverability rates, allowing the team to focus on strategic marketing instead of administration.

SkyOne Federal Credit Union