Case Study: Saxo Bank achieves stronger digital growth with The Media Image

Saxo Bank turns a 3-month consultancy into lasting impact with The Media Image

The Media Image partnered with Saxo Bank, a leading investment bank, to support its internal restructuring efforts. The challenge was to audit existing media accounts and enhance technical infrastructure without undermining the internal team, while also finding a way to integrate a lead quality scoring methodology to improve performance.

The Media Image conducted over 50 account audits, focusing on high-impact opportunities and quick wins. The solution included localizing campaigns, fixing bidding strategies, and creating a new naming convention for transparency. As a result, the initial 3-month consultancy was extended into a longstanding partnership. The Media Image delivered innovative solutions like bespoke dynamic creative feeds and an advanced analytics framework for full-funnel media attribution.

Saxo Bank