Case Study: Clarins achieves full-funnel media growth with The Media Image

Clarins boosts search revenue 30% with The Media Image

The Media Image (TMI) partnered with Clarins to address a significant challenge: the brand's digital media strategy was fragmented and siloed, preventing a cohesive full-funnel approach. After managing bottom-funnel activities for years, TMI secured an expanded contract to overhaul Clarins' entire digital media program, which required a data-driven strategy to integrate disparate channels and justify new investments.

TMI implemented a comprehensive solution, conducting a thorough audit and deploying a testing roadmap. This led to a strategic reallocation of budget towards higher-performing channels like YouTube, TikTok, and Meta, and a shift to always-on campaigns and vertical video formats. The vendor's work resulted in a complete media transformation, delivering impressive results including a 30% increase in search revenue and a 45% increase in social revenue year-over-year.

Clarins