Case Study: Brown-Forman achieves a smoother Jack Daniel’s website migration with The Media Image

Brown-Forman optimizes 45 pages with The Media Image

Brown-Forman, a global leader in fine-quality alcoholic beverages, tasked vendor The Media Image with preparing its Jack Daniel's website for a migration. The challenge involved addressing technical SEO issues like poor mobile performance and incorrect international redirects, as well as improving unoptimized metadata and thin content to enhance SERP visibility and user engagement ahead of the site move.

The Media Image conducted comprehensive keyword research, an SEO audit, and a content gap analysis. They provided a detailed report and migration guide to fix these foundational issues. The solution was so successful that Brown-Forman was impressed with the quality of work, leading to a smooth migration and an immediate return to The Media Image in May 2024 for additional local search optimization services.

Brown-Forman