Case Study: Ziebart boosts local leads and user experience with Media Genesis

Ziebart revamps 90 local store pages with Media Genesis

Ziebart, a global leader in automotive appearance and protection services, faced a challenge with its outdated and cluttered Local Store Pages, which served 90 locations. The franchisees needed more flexibility, better lead-generation features, and a mobile-first design to compete locally, while corporate required a scalable, SEO-optimized solution. They turned to vendor Media Genesis to overhaul the template using the Sitefinity CMS.

Media Genesis designed and implemented a fully responsive, custom template that integrated updated branding and a streamlined "Request an Estimate" form for lead capture. The solution featured dynamic store data, improved SEO, and marketing tracking tools. The outcome was a modern, intuitive experience that provided brand consistency and local flexibility, resulting in better user experience, stronger SEO, and improved lead generation for each store location.

Ziebart