Case Study: Walsh College increases enrollment and ROAS with Media Genesis

Walsh College boosts enrollment 8% with Media Genesis

Walsh College, a respected higher education institution, faced challenges with fragmented campaign tracking and high cost-per-click pressures in a competitive market. They partnered with vendor Media Genesis to develop and optimize their digital marketing strategies to enhance enrollment and improve audience targeting.

Media Genesis implemented comprehensive solutions including enhanced tracking with Salesforce and Google Tag Manager, the development of over 3,400 custom audience pools, and platform-specific ad strategies. The results were significant, including a 20% increase in conversion rates, a 15% reduction in cost-per-lead, and a consistent 5:1 return on ad spend. These efforts generated over 1,000 new student inquiries monthly and drove an 8% year-over-year enrollment increase for Walsh College.

Walsh College