Case Study: US Rehab achieves lower acquisition costs and higher lead conversions with Media Genesis

US Rehab lowers cost per lead to $15 with Media Genesis

US Rehab, a multi-specialty physical therapy provider, faced the challenge of high patient acquisition costs, which averaged $50-$60 per lead. To improve efficiency and generate more high-quality leads, they partnered with vendor Media Genesis to transform their lead tracking and acquisition efforts.

Media Genesis implemented a performance-focused campaign using targeted email, SMS, retargeting ads, and granular lead tracking. This solution generated over 600 qualified leads at a cost of $15 per lead and identified 200+ referral partners. The campaign significantly reduced costs, converting high-value patient leads at an average cost of just $7.50, and provided US Rehab with a scalable framework for future marketing.

US Rehab