Case Study: Noah at Central achieves a more accessible, engaging website with Media Genesis

Noah at Central modernizes its nonprofit website after 25 years with Media Genesis

Noah at Central, a Detroit-based nonprofit serving individuals experiencing homelessness, partnered with Media Genesis to address their outdated and difficult-to-navigate website. Their old site was not mobile-optimized and lacked clear pathways for key actions like donating, volunteering, or accessing services, which hindered their ability to connect with their community and support their mission.

Media Genesis led a full-service engagement to design and develop a new WordPress website. The solution featured a redesigned user experience with clear calls-to-action, a responsive and accessible design, and integrated donation and newsletter tools. The new site successfully provides a welcoming digital experience that clearly communicates the nonprofit's mission, makes it easier for users to engage, and gives staff the tools to keep content fresh.

Noah at Central