Case Study: Motor City Match improves website functionality and user experience with Media Genesis

Motor City Match boosts mobile-friendly web traffic with Media Genesis

Motor City Match, a program helping entrepreneurs start or expand businesses in Detroit, partnered with Media Genesis for website enhancements and development. Their challenge was to improve the website's user flow and interactions based on analytics and web traffic data.

Media Genesis implemented a series of updates including a restructured Resources page, a new proximity search feature for the property map, and an optimized responsive design for mobile users. These enhancements by Media Genesis made the site more functional and accessible, allowing nearly half of its users, who visit via mobile devices, to easily view properties and apply to the program directly from their phones.

Motor City Match