Case Study: Money Pickle boosts lead generation and digital marketing performance with Media Genesis

Money Pickle boosts CTR by 270% with Media Genesis

Money Pickle, a financial advisory platform, partnered with Media Genesis to enhance its digital marketing and lead generation efforts. The customer sought to better target high-net-worth individuals, expand its digital campaign reach, and improve its data collection and automation processes.

Media Genesis implemented optimized Google Ads and LinkedIn advertising campaigns, advanced tracking with Google Analytics 4, and automated email drip campaigns. The results included a 54% drop in CPC, a 270% increase in CTR, and a 12X increase in tracked conversions. Media Genesis also helped the client capture over 1,000 enriched leads monthly while achieving a cost-per-acquisition that beat industry benchmarks by 32%.

Money Pickle