Case Study: McIntosh Laboratory drives 15,000+ conversions with Media Genesis

McIntosh Laboratory drives 15,900+ conversions with Media Genesis

Media Genesis partnered with McIntosh Laboratory, a renowned high-end audio company, to launch its first in-vehicle audio system created for Jeep. The challenge was to translate the soul of the McIntosh brand into the excitement of driving, reaching in-market Jeep buyers to build awareness of the partnership and drive qualified engagement.

Media Genesis implemented a strategic, multi-channel digital advertising campaign that included geo-fencing, Meta, display, video, native, and paid search. They designed a mobile-first landing page with trackable calls-to-action and used intelligent audience segmentation and ongoing optimization. The campaign delivered over 5 million impressions, 123,000 clicks, and more than 15,900 key conversions, successfully connecting McIntosh's heritage with a new automotive audience.

McIntosh Laboratory