Case Study: Macomb Community College boosts enrollment growth with Media Genesis

Macomb Community College boosts paid search conversion rate to 40% with Media Genesis

Media Genesis partnered with Macomb Community College to address the challenge of increasing competition in higher education. The college needed a scalable digital strategy to adapt to changing student search behaviors, gain better visibility into the enrollment journey, and manage rising cost pressures in paid search advertising.

The solution implemented by Media Genesis was a data-driven, multi-phase modernization of the college's paid search campaigns. This involved migrating to Google Analytics 4, implementing enhanced conversions, and refining an intent-first keyword strategy. The results were highly efficient, achieving a 17% click-through rate, a $0.40 cost-per-click, and a 40% conversion rate. Media Genesis successfully built a high-performing and scalable enrollment engine for Macomb Community College, providing a sustainable foundation for ongoing growth.

Macomb Community College