Case Study: Kardiatonos builds a trusted biotech brand with Media Genesis

Kardiatonos launches K2Therapies.com in 2016 with Media Genesis

Kardiatonos, a medical research and development company, faced the challenge of establishing a professional and trustworthy brand presence in the biopharmaceutical industry. Their existing marketing assets, including a logo created in PowerPoint, were insufficient for projecting their vision and innovation. They partnered with vendor Media Genesis for comprehensive branding and marketing services to address this challenge.

Media Genesis developed a complete branding package for Kardiatonos, which included a new modern logo, marketing materials, and a scripted educational animation. The vendor also created a new website and content management system. This cohesive professional presence allowed Kardiatonos to effectively educate both physicians and the public on their therapies and successfully launch their new site, K2Therapies.com, in December 2016, providing a foundation for the company's future diagnostic and therapeutic work.

Kardiatonos