Case Study: James H. Cole Home for Funerals boosts website engagement with blog writing from Media Genesis

James H. Cole Home for Funerals boosts blog engagement with Media Genesis, averaging more than 2 minutes per article

James H. Cole Home for Funerals, a family-owned funeral home in Detroit, came to Media Genesis initially for a new website. After its launch, their challenge was to produce a regular stream of compassionate and educational blog content that would serve as a valuable resource for their community while improving their online visibility.

Media Genesis implemented a monthly blog writing service, working closely with the client to develop outlines and create drafts on topics relevant to funeral planning. The solution dramatically increased the website's visibility and engagement, garnering thousands of additional views. Measurable results included an average of over two minutes spent on each article, a low 50% bounce rate, and an exit rate of less than 50%, showing that more than half of the users navigated to other resources on the site.

James H. Cole Home for Funerals