Case Study: James H. Cole Funeral Homes improves lead tracking and audience engagement with Media Genesis

James H. Cole Funeral Homes boosts lead tracking to 2,490 users monthly with Media Genesis

Media Genesis partnered with James H. Cole Funeral Homes to address the challenge of optimizing their digital marketing and lead generation efforts. The funeral home needed a more robust system to track user engagement and capture vital customer data to support its marketing strategies.

Media Genesis implemented an advanced lead tracking system to monitor engagement on key service pages. This solution successfully captured data on approximately 2,500 users monthly and grew the email database by adding over 2,000 new contacts each month. The efforts resulted in an 83% year-over-year increase in email click-through rates and a 250-260% surge in engagement with digital ads, driving substantial audience growth and revenue increases for the client.

James H. Cole Funeral Homes