Case Study: Italian Trade Agency boosts Beauty Made in Italy visibility with Media Genesis

Italian Trade Agency boosts organic click-through rates to 6.15% with Media Genesis

The Italian Trade Agency, a government organization promoting Italian industry and culture, sought to expand the reach and impact of its Beauty Made in Italy campaign. They partnered with vendor Media Genesis for digital marketing and website development services to make their content more accessible and to build a stronger voice for the Italian beauty industry.

Media Genesis implemented a comprehensive 12-month digital advertising campaign focused on targeted search and display ads, alongside monthly performance reviews. They also provided web development support, including SEO/SEM optimization and backend improvements. The campaign was immensely successful, driving significantly more engagement to the site. Results included a high organic click-through rate of 6.15% and first-page Google rankings for all site keywords.

Italian Trade Agency