Case Study: H.M. White achieves a buyer-ready website with Media Genesis

H.M. White showcases nearly 90 years of experience with Media Genesis

H.M. White, a designer and fabricator of advanced industrial manufacturing systems, faced the challenge of a website that failed to reflect its full capabilities and modern buyer expectations. Their previous site offered limited proof points and was not aligned with SEO or UX best practices. To address this, they partnered with vendor Media Genesis to create a buyer-ready website.

Media Genesis implemented a comprehensive WordPress-based solution featuring a new information architecture, a filterable project portfolio, and a dynamic coverage map. The results included a streamlined user experience that allowed buyers to find relevant information in fewer clicks, provided technical evaluators with immediate proof points, and strengthened overall credibility. The new site also gave H.M. White's internal team the tools to easily update content without developer assistance.

H.M. White