Case Study: Gentherm Improves Mobile Usability with Media Genesis

Gentherm nearly doubles mobile traffic with Media Genesis

Gentherm, the global leader in thermal technology, needed to improve the usability of its website for mobile and tablet users as their mobile traffic had nearly doubled. They enlisted their long-term vendor, Media Genesis, to find a solution for this mobile optimization challenge.

Media Genesis implemented a dedicated, responsive mobile website with a custom design separate from the desktop experience. The solution included ongoing maintenance and analytics monitoring. Following the successful launch, Media Genesis also expanded the solution by creating a dedicated German language version of the mobile site. This project significantly enhanced the mobile user experience for Gentherm's global audience.

Gentherm