Case Study: General Motors achieves a more efficient, user-friendly LMS with Media Genesis

General Motors revamps LMS for 100,000 users in 100 days with Media Genesis

The customer, General Motors (GM), required a revamp of their Learning Management System (LMS) for their dealer network. The vendor, Media Genesis, was contracted through Raytheon to completely re-engineer the user experience of this critical platform.

Media Genesis analyzed user data and focus group feedback to create a user-customized platform that adjusted to the user's brand, language, and function. The solution achieved great user acceptance and was launched in under 100 days, an unusual feat for a system of its complexity. The Media Genesis team successfully delivered a more straightforward and efficient LMS for approximately 100,000 users.

General Motors (GM)