Media Genesis
104 Case Studies
A Media Genesis Case Study
Eloise Asylum, a historic Michigan destination known for its haunted attractions, faced the challenge of expanding its reach beyond its popular fall season to achieve year-round engagement. To build consistent visibility and attract visitors during quieter months, they partnered with vendor Media Genesis to launch a full-scale digital marketing campaign aimed at driving awareness and conversions.
Media Genesis implemented a multi-channel digital advertising strategy across platforms like Meta, Google Ads, and Reddit, using smart audience segmentation and tailored messaging. The solution drove over 400 ticket sales during the summer months, reached more than 13,700 unique users, and established a robust remarketing infrastructure for future campaigns, successfully positioning Eloise Asylum for a stronger peak season.