Case Study: Elia & Ponto Boosts Lead Generation and Online Visibility with Media Genesis

Elia & Ponto boosts paid search clicks 165% with Media Genesis

Elia & Ponto, a personal injury law firm, partnered with vendor Media Genesis to expand its digital marketing reach and optimize lead generation. The firm faced challenges in standing out in a crowded legal market, needing to reduce client acquisition costs while increasing the volume and quality of signed cases from its online efforts.

Media Genesis implemented a comprehensive solution including targeted geofencing campaigns, refined paid media strategies on Google and Microsoft Ads, and the creation of high-converting landing pages. This resulted in a 165% increase in paid search clicks, a 55% reduction in cost-per-click, and a 68% rise in calls from website visitors, significantly growing the firm's high-quality lead volume.

Elia & Ponto