Case Study: Ecology Center achieves stronger branding and web usability with Media Genesis

Ecology Center redesigns website and brand in 2016 with Media Genesis

The Ecology Center, an organization based in Ann Arbor focused on promoting healthy lifestyles and a healthy planet, needed guidance on branding and a new website to effectively communicate with its diverse audiences. They engaged vendor Media Genesis for assistance with branding, identity, and web development to address this challenge.

Media Genesis worked closely with the Ecology Center to define its audiences using their AMA (Audience Message Action) process. This informed a new branding and messaging strategy and the logic flow for a redesigned website. The vendor implemented this new brand identity into a structured website platform for the client.

Ecology Center