Case Study: Devon Industrial Group boosts user engagement and lead generation with Media Genesis website redesign

Devon Industrial Group boosts leads with Media Genesis in a 2016 website redesign

Devon Industrial Group (DIG), a minority-owned construction company, initially approached vendor Media Genesis for short-term website maintenance. Their challenge was an outdated website that lacked fluid navigation and modern features necessary to attract and retain their audience of busy corporate clients, ultimately hindering their ability to generate new leads.

Media Genesis implemented a comprehensive solution that included a full website redesign with a WordPress CMS, advanced SEO, and an analytics review. The new site featured an intuitive navigation structure, long scrolling pages, a flexible portfolio system, and strategic contact forms. This resulted in a more user-friendly experience designed to reduce bounce rates, increase daily users, and improve the probability of converting site visits into legitimate client leads for DIG.

Devon Industrial Group (dig)