Case Study: Cranbrook Academy of Art boosts recruitment and applications with Media Genesis

Cranbrook Academy of Art drives a 22.4% conversion rate with Media Genesis

Cranbrook Academy of Art, a renowned graduate school for art, design, and architecture, partnered with vendor Media Genesis to strengthen its digital recruitment efforts. The challenge was to raise national visibility and drive applications for its specialized programs within a short admissions window and a lean ad budget.

Media Genesis developed a full-funnel digital marketing strategy that blended brand storytelling with tactical recruitment. The results were highly successful, with campaigns achieving a 22.4% conversion rate and a cost-per-acquisition of $20.11, significantly outperforming industry benchmarks. Media Genesis helped Cranbrook effectively connect with its niche audience and maximize its limited budget.

Cranbrook Academy of Art